Our Values

Shoosha was created to give people what they truly deserve in an organic product.

When deciding which standard to follow for Shoosha, I discovered that the organic standards tailored for the cosmetic industry considered many questionable ingredients ‘passable’ in certain doses. But what is the cumulative effect on your health when you combine all the products you use daily? It is an undisclosed gamble.

To qualify for the Organic USDA seal, 95% of the ingredients must be Certified Organic.

The remaining 5% may be non-organic ingredients like vitamins, baking powder, etc. They cannot be chemically treated or processed and must fall within a very restrictive list of allowable ingredients. Both the farmland growing Shoosha’s organic plants and the manufacturing facility blending our products are Certified Organic by the USDA. This certifies that each product can only use surfactants from organic sources (no petrochemicals). Ingredients processed via hydrogenation or sulfation, or synthetic preservatives are all entirely prohibited. Our certification goes beyond the absence of parabens, phalates, petrochemicals, formaldehyde, DEAs and or other harmful ingredients. It raises the bar.

I created Shoosha to provide wholesome, gorgeous products for ourselves and our babies.

Who shoots for second best for their babies? Our babies need the very best care. Their skin is ten times thinner than an adult’s, and can accumulate up to 50% of their lifetime risk to cancer by their second birthday due to chemical and toxic exposure.

Chemicals and toxins, the very things most companies are putting in your baby’s skin and hair products. This is why we chose to follow USDA, the gold international food standard for our personal care products. Shoosha Truly Organic believes nothing less is good enough for you, or your children.


Truly pure, clean, safe, and wholesome. What Shoosha stands for.


We notice you’re from Canada, please shop on our Canadian site at shooshatrue.ca.